Our goal, since the beginning, has been to be at the forefront of advances in beauty and personal care by offering innovative and fresh new products. We created our Charcoal Mud Mask to give customers a premium exfoliation, detoxification, and hydration solution that actively fights to reduce the appearance of wrinkles and aging. Active Wow Charcoal Mud Mask works by supporting the cultivation of new skin cells, which rejuvenates skin to its former youthful exuberance. With regular use, you can expect a soothing and calming effect on blemishes that does not over-dry your skin. Our customers report their skin becoming matte and soft, with a healthy glow that lasts for days.