Free US Shipping $49+

Free Gift $49+

Free US Shipping $49+

Free Gift $49+

What is Sorbitol & Why is it in my Toothpaste?

What is Sorbitol & Why is it in my Toothpaste?

January 20, 2021

You may have seen this key ingredient in some of your favorite oral care products such as your toothpaste, gum, and mints. While the name may sound unknown, sorbitol is actually a natural ingredient that is often used in the formulation of many dental products. 

Sorbitol is a six carbon sugar alcohol that naturally derives from various fruits and vegetables. So not only can it be found in your personal care items, but due to its low calories and naturally sweet function, it is often also used in sweets and baked goods too.  

But back to toothpaste. Now why is sorbitol in your favorite oral care? Let’s find out.

Helps the Prevention of Tooth Decay

Sorbitol is non-cariogenic, meaning that it does not promote tooth decay. This is because it is not broken down by oral bacteria, which further disintegrate sugars and starches to release acids that promote cavities.  

Sweetens Your Product 

While we often associate added sweetness with leading to tooth decay, sorbitol does not contribute towards dental caries as it is a naturally occurring humectant. If you’ve decided to add sorbitol to something other than oral care, note that it is 60% of the sweetness of sucrose, ⅓ of the calories and it is often used by diabetics!

Creates an All Natural Solution 

As we’ve proudly mentioned, sorbitol is a natural ingredient that can pretty much do it all. That’s why Active Wow uses this ingredient into our newest product launch – We’re always searching for the most innovative product to bring to you.

So go ahead, give it a go and let us know what you think. We’d love to hear from you!



Leave a comment

Please note, comments must be approved before they are published


Recent Articles

Peppermint Mocha Recipe
Peppermint Mocha Recipe

December 10, 2021

Tis' the season for cozy drinks! Save a trip to Starbucks by whipping up this Peppermint Mocha to brighten your holiday season! With a few simple ingredients and ready to drink in 10 minutes, say hello to cozy in a mug!

Read More

Chocolate, Nutty, Protein Packed Smoothie Bowl Recipe
Chocolate, Nutty, Protein Packed Smoothie Bowl Recipe

November 16, 2021

This Chocolate, Nutty, Protein Packed Smoothie Bowl Recipe is packed with healthy fats, whole ingredients and protein to put you on track to staying full until lunch. The creamy base of almond and chocolate will pair beautifully with your favorite toppings and can be made in 10 minutes or less!

Read More

Collagen Booster Raspberry Lemon Bars (Keto Recipe!)
Collagen Booster Raspberry Lemon Bars (Keto Recipe!)

September 26, 2021

If you have a craving for something sweet and a little tart then these raspberry lemon bars are the perfect option to whip up! If you are following a keto diet these are perfect.

Read More